AI-POWERED MARKETING: THINK SMARTER, WORK FASTER

Speaker

Moses Simon

About The Speaker

Moses Simon is a Singapore-based corporate trainer, educator, and brand strategist with over 12 years of experience in marketing communications, AI literacy, and professional development. He holds adjunct lecturer roles at Kaplan Higher Education Academy and University College Dublin (UCD), and has delivered training for organisations including META APAC, Apple Partner (Make The Change), and SingTel. Moses holds an MBA, an ICF-accredited coaching certification, NLP Master Practitioner status, and ACTA certification.

Upcoming Event

AI-POWERED MARKETING: THINK SMARTER, WORK FASTER

  • 2nd September 2026
  • Online
  • 1PM - 4.30PM
  • Rs 9,000 (MQA Approved HRDC Refundable up to 90%)
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Course Outline
course overview

Most marketers are collecting smarter tools and producing weaker thinking. This half-day training is designed to change that. Participants learn how to use AI with intention not just for speed, but for sharper strategy, stronger content, and faster decisions. This is not a tools demo. It is a mindset and methodology shift that makes you a better marketer who happens to use AI.

LEARNING OUTCOMES

By the end of the workshop, participants will be able to:

  • Identify the difference between AI-assisted and AI-dependent marketing and why it determines the quality of your output.
  • Apply AI to accelerate content creation, research, and campaign ideation without losing strategic depth or brand voice.
  • Design prompts that consistently generate useful, on-brand marketing outputs from the first attempt.
  • Build a simple, repeatable AI workflow you can use immediately after the session.
WHO SHOULD ATTEND
  • Marketing managers and executives responsible for campaigns and content strategy
  • Copywriters, content creators, and brand communication professionals
  • Digital and social media marketers managing organic and paid channels
  • Business owners managing their own marketing
  • Anyone responsible for content production, messaging, or marketing performance
Course Outline

Chapter 1: The AI Mindset for Marketers

  • Why AI amplifies your thinking and does not replace it
  • The biggest mistake marketers make with AI: outsourcing judgment
  • Intelligence without intention creates noise — how to use AI with discipline
  • What separates an AI-augmented marketer from an AI-dependent one

Chapter 2: AI in Action — Content, Research & Strategy

  • Using AI to produce first drafts across formats: ads, emails, social posts, long-form
  • Maintaining brand voice and creative quality in AI-assisted content
  • AI for competitor research, audience insights, and campaign planning
  • Prompting techniques that produce usable, on-brand output from the first attempt
  • Editing AI content to professional standard: what to keep, what to rewrite

Chapter 3: Building Your AI Marketing Workflow

  • Designing a simple, repeatable AI workflow for your daily marketing tasks
  • Building a personal prompt library for recurring content and strategy needs
  • Live practice: participants apply AI to their own brief or content challenge
  • Closing action plan: three things you will do differently starting tomorrow
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