AI for Designers

Speaker

Jeremy Rosenberg

About The Speaker

Jeremy Rosenberg is a London-based AI consultant, trainer and marketing adviser with a career that spans three distinct phases — senior account roles at leading London advertising agencies (Ogilvy & Mather, J. Walter Thompson, Ammirati Puris Lintas), Director-level brand and communications leadership at KPMG UK/Europe, and over a decade of independent consultancy through Rosenberg & Associates and, since 2023, his AI-focused venture Silverbeard AI.

He now specialises in helping organisations across education, healthcare, retail and the creative industries apply Generative AI practically across design, content, marketing and business workflows, while continuing to provide senior strategic and brand advisory support to a broad portfolio of clients.

Upcoming Event

AI for Designers

  • 22nd & 23rd July 2026
  • Online
  • 1PM - 4PM
  • Rs 20,000 (MQA Approved HRDC Refundable up to 90%)
Register Now
Course Outline
course overview

This practical course is designed for in-house designers and creative professionals who want to apply AI in a useful, responsible and repeatable way within professional design workflows.

Rather than focusing only on tools in isolation, the training uses a workflow-led approach. Participants learn how AI can support each stage of the design process – from research and ideation through to image generation, editing, layout variation and final quality control. The course is particularly relevant for teams using Adobe Photoshop, Illustrator, InDesign and Firefly, with optional reference to Adobe Express, Midjourney and other AI tools where useful and appropriate.

The course also addresses essential foundations such as prompting, quality control, confidentiality, rights, accuracy and the practical limitations of AI. The aim is to help designers work faster and more effectively without lowering standards or creating unnecessary risk.

course objectives

By the end of the workshop, participants will be able to:

  • Explain how AI is currently being used in design and creative workflows
  • Apply a practical prompting framework to improve the quality and relevance of AI outputs
  • Use AI to support key stages of the design process, including research, ideation, generation, editing and formatting
  • Identify where Adobe AI tools such as Firefly can improve speed, variation and experimentation in day-to-day work
  • Use a repeatable six-stage workflow to integrate AI into professional design practice
  • Recognise common risks such as inaccurate or invented outputs and apply appropriate quality checks before final use
  • Use AI more confidently within professional guardrails, including brand, confidentiality, rights and quality standards
Course Details

1. AI for designers: what it is and how it is being used today

  • How AI is being used in agencies and inhouse teams
  • Where AI is genuinely useful in design work
  • Opportunities and limitations in professional creative practice
  • Understanding the difference between toolled and workflow-led use

2. Prompting fundamentals

  • Why prompting matters
  • A practical prompting framework: Who / What / Why / For who / How How not
  • Writing better prompts for text and image tasks
  • Prompting for clarity, constraints, consistency and iteration

3. Quality control and responsible use

  • Understanding hallucinations and unreliable outputs
  • Checking accuracy, appropriateness and usability
  • Confidentiality, intellectual property and rights considerations
  • Using AI responsibly in professional creative work

4. The six-stage AI workflow for designers

  • Research and Discovery
  • Ideation
  • Generation
  • Editing and Transformation
  • Formatting and Variation
  • Finalisation

5. Using AI within the Adobe design workflow

  • Photoshop: image generation, editing and enhancement
  • Illustrator: concept support and asset development
  • InDesign: layout support, variation and production efficiency
  • Firefly: practical AI use within Adobe workflows
  • Optional use of Adobe Express for rapid variants and templated outputs

6. Practical exercises and application

  • Applying the workflow to representative design tasks
  • Using AI for campaign concepts, image direction, edits and variations
  • Adapting AI use to different outputs, audiences and brand needs
  • Identifying where AI saves time and where human judgement remains essential
Register Now