Top 100 AI Creators | AI x Marketing
| ACLP Certified Digital Marketing Trainer | Building Weird AI Stuff in Public
Over 10 years of regional Digital Marketing experience across Asia Pacific, including 8 years in Digital Agency. Lead a team and liaison with in-house departments, clients and stakeholders across industries including Telecommunications, Cyber Security, eCommerce, Hospitality, Finance, Education, and more.
Equipped with strong business mindset and analytical aptitude to lead data-driven campaigns to meet company goals. Localise and fine-tune go to market strategies to penetrate unique Southeast Asian markets. Proven track record to plan, execute, and scale omni-channel digital marketing campaigns.
Upcoming Event
This masterclass introduces working professionals to the practical use of generative AI in modern marketing workflows. Participants will learn the fundamentals of generative AI, explore real-world marketing use cases, and gain hands-on experience creating marketing content based on a mock client brief. By the end, participants will have a foundational understanding of generative AI tools, common AI-powered marketing workflows, and the ability to produce a practical campaign plan and one campaign-ready visual aligned to a client objective.
Main Aims: The primary aim of this workshop is to equip working professionals with knowledge about generative AI and its relevance in marketing and business contexts. Attendees will gain hands-on experience using generative AI tools for ideation, content creation, and execution, while working from a realistic mock client brief. The workshop also introduces common AI workflows and ethical considerations, while fostering practical, outcome- driven thinking through a guided, project-based approach.
Trainer shares background and examples of practical generative AI marketing projects and business use cases. Discussion with learners: introductions, current roles, familiarity with AI, expectations for the class, and how AI is currently used (or not yet used) in their work.
Work in pairs or small groups. Hands-on image generation exercise. Learners practice translating ideas from a mock client brief into clear visual prompts, generating and refining one campaign image aligned to audience, offer, and channel.
Using ChatGPT, learners develop a structured campaign plan based on the mock client brief. This includes campaign objective, target audience, key message, channel selection, content angles, and sample ad copy.
Refine the selected campaign visual using imagine.art and Nano Banana (background edits, consistency, clean-up). Finalise the campaign plan and ensure the campaign image aligns with the message and positioning.
Learners present their campaign plan and campaign visual. Group discussion and critique covering clarity of strategy, use of AI, workflow efficiency, and reflection on what should be automated versus what needs human judgment.
Quick walkthrough of common AI marketing hacks and workflows, including: