Top 100 AI Creators | AI x Marketing
| ACLP Certified Digital Marketing Trainer | Building Weird AI Stuff in Public
Over 10 years of regional Digital Marketing experience across Asia Pacific, including 8 years in Digital Agency. Lead a team and liaison with in-house departments, clients and stakeholders across industries including Telecommunications, Cyber Security, eCommerce, Hospitality, Finance, Education, and more.
Equipped with strong business mindset and analytical aptitude to lead data-driven campaigns to meet company goals. Localise and fine-tune go to market strategies to penetrate unique Southeast Asian markets. Proven track record to plan, execute, and scale omni-channel digital marketing campaigns.
Upcoming Event
This workshop is designed to provide a focused, practical deep-dive into the dynamic world of performance marketing, aimed at working professionals with basic marketing knowledge who want to strengthen their digital advertising skills. The workshop offers a blend of core concepts and applied planning exercises across major online advertising channels. Participants will learn how to allocate budgets, target audiences, structure campaigns, and optimise performance for measurable results. From understanding key metrics to selecting the right channels and optimisation actions, this workshop provides a practical guide to running more effective performance campaigns.
Main Aims: The primary aim of this workshop is to equip participants with the skills and knowledge to effectively plan, implement, and manage performance marketing campaigns that drive real business results. Attendees will gain applied experience in campaign planning, learn to analyse and interpret data to make informed decisions, and understand how to test and optimise campaigns for continuous improvement within real-world constraints.
Learners work in groups to map out a full funnel marketing strategy for a hypothetical product or real business scenario from their industry. What are the channels they can use for various stages in the funnel, and ideation of messaging.
Work in groups utilising keyword and planning tools to select keywords for a search campaign of a hypothetical product or business scenario. Practice organising keywords into ad groups and mapping intent.